AI Creative Direction Intensive · August 2026

For creatives who want to direct AI.

Every AI course focuses on tools. Human Directed™ is the only AI intensive rooted in the craft of image and film creative direction — so the work reflects your vision. Beta cohort starts August 3rd.

Cohort size is very limited.
Applicants are reviewed individually.

You already know good creative, but struggle with:

Tool confusion

You don't know which model serves your intention — so you default to whatever everyone else is using.

Translating your eye

You can generate something that feels right once. Recreating your visual standard consistently is another story.

Video mastery

You can generate stills. But AI film direction requires a completely different set of instincts — and nobody is teaching it at a craft level.

Pitching AI

You aren't sure how to position or price AI-powered creative to clients or stakeholders.

The Methodology

As creatives, we show.
But AI requires us to articulate —
with the precision of a director leading a crew.

Human Directed™ was built to close that gap.
The human direction comes first. Tools follow.

And in the era of video, that direction must extend to film.

The Human Layer

Your eye, before the machine. The directorial frameworks that bring human craft and authorship to AI.

The Machine Layer

The models, platforms, techniques and workflows that execute your vision with precision.

Post Production

Taking AI output to campaign-ready finish. Editing and refining for professional delivery.

Video & Film

Extending your direction into AI film. Narrative, cinematography, pacing and the models that serve moving image.

The Outcome

A repeatable method for directing AI across image + film

A proprietary creative direction method and workflows rooted in craft — so the output consistently reflects your vision, not the model's defaults.

A directed body of work

Built during the intensive around your own creative direction. Work you can showcase the moment the program ends.

A framework for pitching AI-powered creative

How to position, scope, and price this capability to clients, including copyright considerations — from a practitioner who has done it.

Taught Live.
Highly Selective

Format

4 weeks, 8 total live sessions

Dates

August 2026

Cohort size

Intentionally small for high-touch learning

Who it's for

Creatives & Brand Leads

About the Instructor

Grace Liu is a Creative Director based in New York City. For the last 13 years, she has worked at Calvin Klein, David Yurman, and Laura Mercier — directing image and video campaigns for luxury brands where the standards for both visual and narrative execution are uncompromising.

Since turning her practice toward AI, her work has accumulated over 6.5M organic views on Instagram — combining luxury creative direction with cinematic storytelling.

She created Human Directed™ because the gap she kept seeing with AI creative couldn’t be solved through tool onboarding alone. Creatives already have the eye. What was missing was a framework for directing AI with the same intentionality as photography and filmmaking.

For creatives who want authorship in the AI age

This is for you if

You've led campaigns or content creative for brands
You're experimenting with AI but the work isn't landing at the standard you hold yourself to
You want a repeatable framework to unlock your authorship with AI, across both image and film
You want to pitch AI-powered creative confidently to clients

This is not for you if

You haven't worked professionally on brand creative yet
You're just casually experimenting with what AI can do
You want a beginner's tools overview or prompt tutorial
You're not ready to challenge your pre-existing way of working and unlock the possibilities

Grace's approach fills the gap that's currently missing in the AI creative education market — a method to control AI through translating creative and directorial taste.

Tony, Senior Art Director