Human Directed™ is a 4-week creative direction intensive for AI image and film. Build an original campaign and short film while developing a directorial framework centered on your vision.
Cohort size limited. Applicants are reviewed individually.
Instructor background
Calvin KleinDavid YurmanLaura Mercier
You have the eye—or the technical ability, but struggle with:
01
Translating your taste
You can make polished images, but recreating your standard consistently is another story.
02
Tool control
You know the tools, but the output still drifts to the model's defaults.
03
Film direction
You can generate stills or clips, but not yet direct a story with narrative intent.
04
Positioning AI work
You can do the work, but you're not yet sure how to position, scope, and price AI creative.
The Curriculum
For directors learning to make with AI—and makers learning to direct it.
Some enter with an established directorial practice. Others come through photography, design, or technical experimentation. Human Directed™ brings both together through one methodology:Human vision first, controlled AI execution follows.
01
Human Layer
Your eye, before the machine — the frameworks for authorship.
02
Machine Layer
Tools, workflows and techniques that execute your vision.
03
Post Production
Editing and refining AI output to campaign-ready finish.
04
Video & Film
Narrative, pacing and cinematography — direction extended into AI film.
The Outcome
An original AI image campaign + short film
Two portfolio-ready capstone projects from your own directorial point of view — not prescribed briefs or replicated aesthetics.
Your own creative directorial framework
A repeatable methodology for moving from concept to execution, so you can direct intentionally across tools, formats, and future models.
A path to professional practice
How to position, scope, and price this capability to clients — from a practitioner who has done it.
Next Cohort
November 2026
Starts Oct 27 — wraps Nov 24, before Thanksgiving.
Small Group. Highly Selective
Live Format
4 weeks · 9 sessions · 90 minutes each
Immersive teaching. Recorded for replay.
Direct Support
1:1 feedback from Grace.
Additional cohort community chat.
Selected Peer Group
Learn alongside experienced creatives
working across creative and art direction, design, photography, and creative strategy
What alumni are saying:
If you’re already experimenting with AI and feel like the tools are moving faster than your creative process, this course helps rebalance that. It gives you a way to put the idea, taste, and direction back at the center of the work.
Jasmine Sarabia, Creative Technologist, AI & Design @GE HealthCare
If you’re looking to go beyond generating images with AI and actually develop a creative direction methodology around it, I would highly recommend Human Directed™. It doesn’t just teach you how to use different tools, it teaches you how to structure your ideas, make stronger creative decisions, and understand how the different tools can work together.
Amanda Girod, Art Director
The program made me look at AI differently—as a creative partner that could help me execute my own vision. It also made getting started feel less daunting. I was super impressed with how well Grace put this together.
Margot, Creative Director
I will make use of the comprehensive creative development process from Human Directed™ across my creative life going forward, regardless of the toolkit being used—AI, photography, hybrid or something else.
Kent, Photographer
Featured student work
“Italian Living” by Mara
“Capacity of Time” by Jasmine Sarabia
“Papa Wants a Brand New Bag” by Kent
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About the Instructor
Grace Liu is a Creative Director based in NYC. For the last 13 years, she has worked at Calvin Klein, David Yurman, and Laura Mercier — directing campaigns for luxury brands where the standards are uncompromising.
Since adding AI to her creative practice, her work has accumulated 7M+ organic views on Instagram — combining luxury creative direction with cinematic storytelling.
She created Human Directed™ because the gap she kept seeing with AI creative couldn’t be solved through tool onboarding alone. Creatives already have the eye. What was missing was a framework for directing AI with the same intentionality as photography, filmmaking and art.
CUUP — Into the Toile
American Princess
American Workday
Me, Working on Me
Decade Hopping
Grace in Wonderland
Slide to see the work →
For creatives who want authorship in the AI age
This is for you if
You've led campaigns or content creative for brands
Your AI work isn't landing at the standard you hold
You want a repeatable framework for authorship in image and film
You want to pitch AI creative confidently to clients
This is not for you if
You haven't worked professionally on brand creative yet
You're looking to casually experiment with AI
You just want a beginner's tool tutorial
You're not ready to transform how you work
AI Creative Direction Intensive
Ready to direct AI at a new level?
Cohort size is very limited. All applicants are reviewed individually.
